Monday, September 28, 2009

M-Pesa and the Special Report on Telecoms in Emerging Markets

An interesting special report from The Economist Sep 26th 2009, on Telecoms in the emerging markets on how information makes markets more efficient and how mobild phone penetration in developing countries affect GDP. Examples of mobile money from Kenya where half of the population have phones, and 20% of the population uses phones for mobile money with M-Pesa which is different from buying air time.

M-Pesa replaces bank accounts with mobile bank accounts that are free of charge. Transactions (not free of charge) are performed with SMS which are sent by a little application on the SIM card developed by Sagentia (later transferring to IBM) for Vodafone. The concept was created to allow microfinance borrowers to receive and repay loans and has evolved into banking services enabling users to deposit and withdraw money, transfer money to other users and non-users, pay bills, and purchase airtime.

"If I want to send $20 to my mother back at home in a village, I go to the guy on the corner where I buy my scratch cards and I give him the money and he types a few things into his handset and i get a message saying that my money has gone into my mobile account and I can then by sending another little text message send a message to my mum that says here is the $20 and then she takes that message to the phone operator in her village who gives her the cash. Much cheaper, faster and more reliable than the alternatives."



More reading:

Related post:

Friday, September 25, 2009

The Razor and Blade Business Model

The razor and blade business model (or "tied products model") is based on providing durables that can only be used in combination with, and are unusable without, complementary consumables. The purpose is to tie a customer to an ongoing stream of supplies over time. In the basic form a durable is sold at a discount or given away for free, while the dependent consumables are sold with a considerable higher margin recouping lost profits.

Examples of tied products:
  • Printers and ink cartridges
  • Mobile phones and air time
  • iPod and iTunes
  • Free computers with tied Internet services
  • Pdf readers and PDF tools
  • Cameras and interchangeable lenses
  • Instant cameras and film
  • Game consoles and games
  • Electric toothbrushes and brush heads
  • Coffee machines and coffee pods
Open or Closed System
Different control mechanisms, such as trademarks, product design, design protection, patents and contracts are often used in combination to control the compatibility from other companies' products. Depending on the competitive setting, the developed control position and chosen business strategy, the company offering both durables and consumables can either compete or be a monopolist in the market for durables and/or consumables. This creates four simplified razor-and-blade models:
  • Monopolist in durables, monopolist in consumables (Polaroid camera & Polaroid Films)
  • Monopolist in durables, competition in consumables (iPod & iTunes)
  • Competition in durables, monopolist in consumables (Razor & Blades)
  • Competition in durables, competition in consumables (Senseo Coffee maker & Coffee Pods)
With strong value propositions and strong control mechanisms, a company may have the choice to keep the durables and/or consumables, closed or open in various different ways such as "free for everyone to manufacture and sell", "free in certain geographic regions", "free for licensees signing away certain rights", "license to manufacture and sell with royalty", "license to further develop the technology and IP with grant-backs" etc.

Why allow competition?
Companies may for various reasons choose to allow competition and allow customers to choose durables or consumable offered by a competing or complementary firm.

One such example can be in the case of value propositions with network externalities, i.e. when the increasing number of users increases the value of the value proposition for each customer. (The more people that own telephones, the more valuable the telephone is to each owner). One classic example is the Betamax versus VHS videotape format. Sony lanched its proprietary videotape format Betamax in the 1970s, controlling both recorders and videotapes, and got an early lead but flopped when several other electronics companies formed a strategic alliance to offer the alternative VHS standard, creating and sharing a bigger pie.

Another reason to open up either the durables or the consumables for competition can be if the customers demand variety when purchasing a product. To take the coffee machine example, you could take the approach to have a closed system and provide all pods yourself (Nespresso) or have an "open" system allowing other companies to provide a variety of different brands on coffee pods (Philips' Senseo).

Gillette's Razors and Blades - The classical example
The name Razor and Blade business model refers to Gillette's use of razor handles, sometimes given away for free, and high margin disposable blades. Gillette has used the razor-and-blade business model since the first model with disposable blades was launched in 1902, with granted patents in 1904. Since then several different generations of razors have been developed, patented and released and razors has become one of the most heavily patented consumer products with more than 1000 granted patents. Gillette's success with its razors and blades is a story about superior technology, design and the use of control mechanisms, foremost patents, to ensure market dominance.

Gillette who spends huge amounts on R&D and patenting, has fine tuned its business model and patenting activities, and never releases a new razor until the next generation is already in development. It has continuously developed and heavily patented its products, replacing old models just when patents have started to expire. As patents per definition becomes publicly available, and is used for competitive intelligence, Gillette, instead of filing own patents when inventions are discovered, awaits the right time to file large batches of patents to be published in perfect timing for the launching of new products.

In 1998, after more than $750 million of research and testing, Gillette introduced Mach3, with innovations such as the triple blade, the single-point cartridge docking, the indicator lubricating strip to signal when to replace cartridge and the diamond-like carbon-coated DLC blade edge (three times stronger than stainless steel, made with chip-making technology). The company made sure to patent every design and engineering feature resulting in a wall of more than 50 patents surrounding the product. Seven years later the Gillette Fusion was launched with new inventions protected by more than 70 patents.

The Reverse Razor and Blade Model
When consumables are sold at low margin and durables at high margins (e.g. iPods and songs) the model is sometimes referred to as the Reverse Razor and Blade business model.


Further readings:

Wednesday, September 23, 2009

Did you know 4.0 - The changing media landscape

This video is an update to the original Shift Happens video, and includes facts and stats on the changing media landscape. It was developed by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler.



More videos:

Tuesday, September 22, 2009

Updated: Music Technology and Format Timeline

Thank you for comments and emails! I have updated the timeline with recording equipment, software and music services. Please continue to provide feedback and comments on how to improve the Music Timeline! In the end I will put together a more nice looking layout, free to download.

1850 - 1979

1980 - 1989

1990 - 1999


Wednesday, September 16, 2009

USC Marshall Webinars on Business Models

These webinars are excerpted from USC and RUIs New Media Management certificate. Terrible sound quality but some interesting examples and Q&A sessions.

Media and Entertainment: Ad-Based Business Models



Media and Entertainment: Subscription-Based Business Models


Media and Entertainment: Purchase-Based Business Models


Media and Entertainment: Monetizing Social Media


See also:

Sunday, September 13, 2009

A Music Technology and Format Timeline

New updated version is now available:

I'm putting together a presentation on business models in the music industry and I want to provide a background on relevant technology and music formats. Please comment or send me an email to anders at tbmdb dot com on things that you find missing.

Thanks!
// Anders

Zong, Super Rewards, PayPal and GMG Entertainment in an interesting panel on Monetization Infrastructure for Social Games

The panel is from the Social Gaming Summit 2009, moderated by Charles Hudson, VP of Business Development for Serious Business, formerly the Sr. Director for Business Development at Gaia Interactive.

"We went back over the last 6 months, looking at the highest monetized individual on the Super Reward platform and we found an individual who spent US$ 30000 across two games in 6 months. You need to have a model that can capture those outliers, and no one can tell me in this room a pay-to-play or a monthly subscription model that can capture US$ 30000 of value from one individual." Adam Caplan, Super Rewards

Panelists:
Erikka Arone, VP Business Development Zong
Adam Caplan, President Super Rewards
Renata Dionello, Director Consumer Business Development PayPal
Rob Goldberg, CEO GMG Entertainment



More videos:

Microfinance - Providing capital and services in new ways

Microfinance, (social lending, microcredit, or peer-to-peer (P2P) lending), is a means of providing small loans and other financial services such as savings, training, networking, and peer support, at reasonable or no interest rate often to low-income entrepreneurs. It often involves direct links between individual providers of capital and individual recipients of capital and can be many-to-one or one-to-many credit structures. Borrowers often provide financial and personal information about themselves and lenders decide whether or not to contribute to their loan request.

The concept of giving small loans to entrepreneurs, that has gain popularity through online micro-lending platforms, and the awarding of Dr. Muhammad Yunus and Grameen Bank the Nobel Peace Prize in 2006, has existed for a very long time in areas such as Ghana (susus), India (chit funds), Indonesia (arisan) and Mexico (tandas).

Access to Microfinance
There is an estimated $300 billion demand for microfinance services with a current supply of $15-25 billion in loans. In 2007 more than 100 million of the world's poorest families received a micro loan. As can be shown in the figure from State of the Microcredit Summit Campaign Report 2009, approximately 90% of the poorest clients are in Asia, home to approximately 63,5% of the world's people living on less than US$1 a day.

Provided by various types of organizations
Microfinance organizations (MFIs) vary in sophistication, philosophy, scope of services and scale, with the majority being small and unsophisticated. Organizations can either be constituted as not-for-profit organizations such as Kiva or for-profit organizations such as MYC4. However, a common denominator is the will to reduce poverty in the world.

From the estimated 10000 organizations that are involved with microfinance, less than 2% are believed to be commercially viable, whereas the majority are dependent on government and private grants.

Revenue Models
Revenue models can be based on a combination of joining fees, commission fees for both borrowers and lenders for every loan, or commission on monthly repayments. Additional revenues can come from donations, sponsoring partners and advertisers. Many microcredit models use a system of peer support and pressure where borrowers are responsible for each other's success to ensure that every member of their group is able to pay back the loans.

Social and Environmental benefits
Microfinance activities can also be combined with training and advice to the entrepreneurs to help increase the business' chances of success. In areas where health education improves the life of family members and business clients, healthcare information can also be provided together with the financial services.

Cost Structure
There are several different business models around microfinance from local lenders to aggregators of lenders, and international companies providing interest-bearing financial securities issued by microfinance providers. Similar to normal banking activities there are costs to managing risk, lending and collecting payments, setting up infrastructure and hosting platforms, keeping track of accounts and profiles, issuing loan contracts, etc. MFIs also need to develop strong brand identities and trust to attract micro-lenders.

Transparency - a major Challenge
Today many would argue that Microfinance is not yet a high volume low margin business, but a high margin business given the lack of competition and transparency in many MFIs. There is a major challenge for MFIs to be transparent on all parts of the business model as lenders want to know: Who are they working with? What activities are being done by the MFI? What is it offering entrepreneurs in terms of services and cost of capital? How are the services delivered? What are the social performance of the loans and its results?

Creating valuable assets
Increasingly companies and organizations in the developed world see developing countries as unexplored high volume low margin markets for their products and services. Microfinance organizations that have established brands and high quality relationships with local entrepreneurs in remote markets have an interesting possibility to leverage these relationships as a platform for developing and distributing various products and services.

Leveraging microfinance infrastructure
An interesting example is Grameen Shakti in Bangladesh, that leverages the brand and infrastructure of Grameen Bank's nationwide microfinance program. It was created in 1996 to reach rural people with clean and affordable energy in a country where 80% of the people still do not have access to electricity. The revenue model is often based on several shopkeepers sharing one system, with the electricity enabling new business opportunities. By 2002 Grameen Shakti reached break-even and by 2008 it had installed more than 180000 solar home systems, installing more than 8000 new ones each month.

"Business must be for profit but profit must also be for purpose" Mads Kjaer, co-founder of MYC4

"No one ever ended poverty by going bankrupt" John Hatch, founder of FINCA

Sunday, September 6, 2009

The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media (Gerd Leonhard @ eComm 2009)

In this presentation from the eComm Conference in San Francisco Gerd Leonhard, a media futurist, author, and entrepreneur discuss the content industry and the use of user data as payment. "In exchange for value we surrender data. I get free music, free videos, free tv-shows, maybe even free software, because I give my data to be sold or given or leased to somebody else." This data Gerd argues creates pictures of people that create enormous value that will pay for the whole process. "One dollar a week, per user, of the internet in the US, will be enough to earn the music industry more money than they make with everything else. One dollar a week. And that is not even me paying the dollar, that is just me saying I'll be part of it, somebody else can pay the dollar"

"The filters for content might even make more money than the content itself"
"The fight for control was a fight for distribution"
"The fight for attention is a fight for trust"


The slides can be found here.