Thursday, January 28, 2010

Net Working Capital - a reflection of the design and execution of a business model

An organization can improve its financial performance without increasing revenues or lowering costs. With two organizations generating the same revenues and costs, the one that needs the least financial investments will generate the highest return on investments, and have the highest freedom of action. Many interesting and innovative business models implemented by companies such as Dell, Southwest Airlines, Toyota and Zara, have at its core an effective Net Working Capital model. This post is an introductory to the concept and will be followed by a post exploring it further, with examples from different industries.

What is Net Working Capital?
Net Working Capital (NWC) is defined as current assets minus current liabilities and is a financial metric which represents operating liquidity available to a business. It indicates the firm's ability to convert its resources into cash and by quickly turning resources into cash, have the ability to put the cash to use again, ideally to reinvest and make more sales.

Current Assets comprises of cash and cash equivalents, inventory, and accounts receivable. To take a manufacturing company as an example: it needs cash to buy raw material or components (inventory), use the material in production (work-in-process inventory) to produce finished-goods (finished-goods inventory), to sell to customers who might get some days to pay (creating accounts receivables).

Current Liabilities includes accounts payable for goods, services or supplies that were purchased for use in the operation of the business. In the case with the manufacturing company above perhaps it didn't have to pay cash for the raw material or components, but had some creditor days (creating accounts payable).

Net Working Capital can thus be positive or negative depending on when raw material is paid to suppliers, how long the goods are in inventory and when goods are paid by customers.

Positive NWC:

Negative NWC:

Let's assume that the manufacturing company buys raw material and convert it to products which it sells on average after a total of 20 days in inventory, plus providing customers with 20 days to pay, creating total current assets (other than cash) of 40 days.

Scenario 1 - Positive NWC: The manufacturing company needs to pay its suppliers in an average of 30 days. The cash it takes to finance the business is 10 days multiplied by average sales per day.

Scenario 2: Negative NWC: The manufacturing company needs to pay its suppliers in an average of 60 days. The company has 20 days multiplied with the average sales per day in cash surplus, cash that can be used for other things.

Funding growth
If the company in Scenario 1 is growing rapidly, increasing amounts of cash will be needed to pay its suppliers and eventually to hire more people, and the cash from sales will never be able to catch up thus other sources of cash is needed. Failing to find additional sources of cash, profitable companies sometimes go bankrupt. If the company in Scenario 2 is growing rapidly, increasing amounts of cash will be available to fund the growth and other initiatives.

Capital always comes at a price
Different business models require different amounts of working capital depending on things such as the need for different inventory, when customers pay and when suppliers are being paid. Companies with business models that can use cash from customers require less investment and can thus generate higher return on those investments. Companies with business models that need lots of working capital will have to raise it from somewhere and capital always comes at a price.

How much NWC is needed?
All components of a business model have an effect on NWC and every organization needs enough cash and inventory to do its job. Reducing inventory too much and the production might be interrupted, push the suppliers too hard and they might run out of cash and perhaps go bankrupt, push the customers too much and they will go to someone else, too much leverage using other organization's assets and you might lose control. Finding the right balance is a challenge and using the business model concept to identify tied up cash can be a very useful exercise.

Using the business model concept
In the next post I will exemplify how the business model concept and business model innovation can have a huge direct effect on Net Working Capital but also have indirect effects such as improved efficiency, quality or customer satisfaction. It will be a "How to" post with questions to ask to find where money is tied up, and money tied up in working capital is money not available to grow the company.

Further reading:

Saturday, January 16, 2010

Bob Iger, President and CEO Walt Disney on Digital Business Models

Bob Iger, of Walt Disney, in an interesting interview with Fortune's Richard Siklos.



"When we think about monetization we look at advertising, micropayments, paid-for-content and subscription"

"We believe that anything that serves consumers better is a good thing so consumers who have subscribed to multi-channel services, being able to watch those programs and those channels online, we think is a good thing. We do believe though that it is something that should be charged for."

"You have to have one hand in the future and one hand in the present, if you have two in one place then you fail. If you have two in the future then you are not managing your business day to day and that's a big problem operationally, and if you are just managing today, you will miss out opportunities or you will completely ignore significant threats and not prepare yourself for that, so this notion of protecting the present is something that I talk about a lot at the company"

"The most important thing is what is the consumer doing and where the consumer is going"

"The record industry was propped up by a business model selling a 15 song CD for $15, that wasn't sustainable because the price to value relationship was not there, and the other thing that was really interesting was that consumers knew that they could access music in much more convenient ways online and they ended up getting angry that the retailers or the record industry wasn't providing that experience"

Related videos:

Getting to Plan B (2009)

The book Getting to Plan B: Breaking through to a better business model, written by John Mullins and Randy Komisar, contains several important lessons, primarily for start-up entrepreneurs, on developing successful business models. Though very repetitive around a few key ideas, the book is well worth reading especially for those who want to better understand how the business model is reflected in the different financial statements. with interesting examples from: Amazon, Apple, Celtel, Costco, Dow Jones & Company, eBay, GlobalGiving, GO airlines, Google, Oberoi Hotels, Pantaloon, Patagonia, Ryanair, Shanda, Silverglide, Skype, Southwest Airlines, Toyota, Walmart, Zara and ZoomSystems.

The book in three bullet points:
  • The business model concept is in the book defined as the pattern of economic activity comprising of five key elements that together determines the viability of any business. The five key elements being the revenue model, the gross margin model, the operating model, the working capital model and the investment model. Companies are successful when the five elements work together.
  • Getting to Plan B is about the process of discovering a business model that works, with the assumption that the initial plan is most often wrong. The discovering process can be made systematic by constantly formulating different hypothesis and measurements and continuously follow up and iterate the business model into a new Plan B.
  • The starting point for a new business model is to learn from successful examples worth mimicking in some way and examples to which you explicitly choose to do things differently, where the ultimate judge is the customers and the cash flow generated from your business model.
A brief summary of the different chapters:

1. Don't reinvent the wheel, make it better - the concepts of analogs (successful predecessors), antilogs (predecessors that you want to differ from), and Leaps of Faith (beliefs about answers with no evidence) is covered with the key take out to learn, mix and match to create your own business model, to experiment to test different hypothesis to prove or refute them.

2. Guiding your flight progress - the concept of dashboarding (a systematic way to guide experiments and track results) is presented with examples showing that measuring of specific parameters or results increases the focus of the company's activities, and that the dashboards, including parameters and goals, need to evolve over time based on the learnings they uncover.

3. Air, food and water - the chapter, focusing on revenue models, hits home two important points: the importance of resolving customer pain or providing customer delight, and the need for actual evidence of how customers are likely to respond. To develop a revenue model questions that need to be asked are: Who will buy? What will they buy? Why will they buy? How soon, how often, and how many will they buy? With what effort and cost on your part? At what price will they buy, and on what basis will they pay?

4. Avoiding rocks and hard places - the topic for the chapter is gross margin models; the spread between the price at which products and services are sold and the cost of selling those (COGS). The key messages with the chapter are that digital technology enables gross margin models in which COGS approaches zero, that a superior gross margin model creates leverage that can be applied differently depending on strategy, and finally the fact that pricing decisions should be value-based and not cost-based.

5. Trimming the fat - is a short chapter on operating costs; all the day-to-day costs that must be incurred in addition to COGS. Key ideas are that by doing things differently in relation to other actors in the industry, operating cost can be lowered or eliminated, and by starting the analysis at the most costly or scarcest resources in the industry areas for business model innovation might occur. Another key point is that adding costs might also enhance the customers' experiences and willingness to pay premium prices, so cost cutting is not always the answer to profitability.

6. Cash is king - is according to me one of the more important chapters in the book as the balance sheet, working capital and cash management is often forgotten in business model discussions. Different industries and business models requires different amount of working capital (the cash a company needs to keep the business running) and all elements in the business model have implications for the cash generated and the cash consumed. From page 139: "Failure to earn a profit won't put you out of business, as long as you still have cash. But if you run out of cash, even if you are profitable, you'll be gone in a heartbeat"

See my related blog posts:
7. It takes money to make money - focus on the investment needed to get the business started and through the period until it can generate enough cash itself, and the general goal (there are exceptions) is to find a way to get to breakeven with as little investment as possible. The authors mention some of the many trade-offs involved with external funding from different sources, but primarily focus on venture capital. The conclusions are: Less investment means giving away less of the business, less credibility lost when leaving a business model for another, and fewer sleepless nights if you've mortgaged your house.

8. Can you balance a one-legged stool? - tries to summarize, at least on a conceptual level, the different elements of the authors' definition of a business model, and their implications on one another. The conclusion is that the revenue model, gross margin model and operating model directly affect the working capital model, and these four models directly affect the investment model.

9. Getting started on discovering your Plan B - ends the book where it started with a focus on the talented and visionary entrepreneur. In the beginning of the book there were statements such as "Intuitively, as is almost always the case for committed, passionate, entrepreneurs, they felt that the answers to all five questions were yes" (p29) and in the end "dreaming your entrepreneurial dream" (p214)...

A quick comparison with some other popular books on business models:
All in all, the book is somewhat repetitive and rather long for the ideas it delivers, but with many interesting examples and important chapters on gross margins, operating costs and cash flow, it is well worth reading and a good complement to other books on business models not going into the financial details.

If you find this book review helpful, please go to the Amazon book review page and rate my identical review "Helpful". Thanks!

Wednesday, January 13, 2010

10 Initiatives using the crowd to generate new ideas

The crowd has been used for idea generation for a very long time with idea boxes, surveys and various competitions and awards. Early examples were the reward offered by the British government in 1714 for a simple and practical method for the precise determination of a ship's longitude, with over £100000 given in the form of different encouragements and awards, or the Orteig Prize of $25000 won by Charles Lindbergh offered by hotel owner Raymond Orteig in 1919 to the first allied aviator to fly non-stop from New York City to Paris or vice-versa.

Recently there have been a growing number of initiatives combining awards, the "American Idol" concept with social networking platforms for idea generation, marketing and recruitment purposes. Below are 10 examples of traditional and non-traditional corporate initiatives:

Cisco I-Prize was an idea competition where the winning team got the opportunity to be hired by Cisco to found a new business unit and share a $250000 signing bonus. Cisco also committed it may invest approximately $10 million over three years to staff, develop and go to market with a new business based on the winning idea. Ideas were posted and commented by others and refined by the community, forming new teams of all-stars sharing similar ideas. More than 2500 idea providers from 104 countries presented 1200 ideas. Winners of the different phases were given access to Cisco's collaboration tools and experts and in the end 12 finalist teams presented for a judging panel. The winning team, based in Germany and Russia presented Cisco with a business plan that improves energy efficiency by using the network as a platform for visibility, manageability and control of energy-consuming systems.

Dell IdeaStorm is an initiative and an online community for anyone to share ideas with Dell and vote for the ones they like. Dell's objective is to connect with its users and get ideas for new products, services and "the way we do business". So far, more than 10000 ideas have been submitted and nearly 400 ideas have been implemented. In addition to the open discussion Dell posts specific questions and areas for customers to submit ideas. There are no material rewards associated with IdeaStorm.

Electrolux Design Lab is an annual global design competition open to undergraduate and graduate industrial design students who are invited to present innovative ideas for household appliances of the future. There are different themes every year and visitors of their online webpage can vote for statements to indicate desire for future themes. Finalists are invited to participate and present their ideas to a jury of high-level designers and experts. Electrolux awards three prizes: 1st place is 5000€ and a 6 month paid internship with accommodations at one of Electrolux global design centers. The 2nd place winner receives 3000€ and 3rd place 2000€. The competition is very much promoted as a way to get jobs and business opportunities and several finalists are currently employed by the company.

Goldcorp issued a now famous challenge to the world's geologists when they provided all their data on the Red Lake mine online if the contestants showed them where they would be likely to find the next 6 million ounces of gold. The prize was a total of $575000 with a top award of $105000. More than 1400 scientists, engineers, and geologists from 50 countries downloaded the company's data and started their virtual exploration. The winners, who had never even seen the mine, were a collaboration by two groups in Australia which together developed a 3D graphical depiction of the mine, used geological-modeling software and database mining tools to find the gold. According to Fast Company Goldcorp has drilled four of the winners' top five targets and have hit on all four.

IBM Innovation Jam has become a famous example where the company's researchers, employees and outside experts are invited to join in a virtual brainstorm session, posting their ideas, commenting and voting for their favorites. The jam consists of interlinked bulletin boards and related web pages on IBM's intranet, supported by systems for centrally managing activity and extracting useful answers to important questions. In the 2006 edition, the largest IBM online brainstorming session ever held, there were 150 000 participants from 104 countries and 67 companies. As a result 10 new IBM businesses were launched with seed investment totaling $100 million.

My Starbucks Idea is an initiative and an online community to gather product ideas, experience ideas and involvement ideas from the crowd. Visitors can share their ideas, view other's ideas, comment and vote to make ideas popular. There is also a blog on ideas in action for users to see how Starbucks is putting top ideas into action. Ideas are chosen based on algorithm (number of votes, comments and recency of post) and by "Idea Partners" inside Starbucks. Providers of ideas that get implemented may be given credits on the site but won't be compensated in any other way.

Netflix Prize is an open competition to improve a collaborative filtering algorithm helping Netflix customers find new movies they would like. In the first challenge the company provided a data set of 100 million of the ratings customers previously supplied and made it available to any programmer together with a baseline of prediction accuracy to beat. To win the competition, the programmers needed to share their methods with Netflix, describe the algorithm for the world and provide a non-exclusive license to Netflix. Every suggested algorithm (more than 44000 valid submissions) was broadcasted on a leaderboard to fuel competition. The grand prize, $1000000, was reserved for the entry which could improve Netflix's algorithm for predicting ratings by 10%. As long as no team won the grand prize, a progress prize of $50000 was awarded every year for the best result thus far. The competition took place between October 2006 and July 2009. In August 2009 Netflix announced it would run a second competition with shorter time spans and the challenge based on demographic data rather than previous ratings.

Nokia Mobile Games Innovation Challenge invites developers to submit mobile gaming concepts to any Nokia N-Gage, Java or Symbian-based Series 40 or S60 device. The three most innovative game concepts are offered Nokia Publishing pre-production contracts, targeting publication or winning concepts and the first winner is awarded with 40000€, the second 20000€ and the third 10000€ for further development of game concepts. The winning participant must agree that Nokia has the right to acquire, subject to a mutually acceptable agreement, the intellectual property or exclusive license to the game concept.

P&G Open Innovation Challenge are events that so far have taken place in the UK where design professionals and entrepreneurs are invited to submit propositions for products which fit P&G's criteria and have the potential to build businesses worth over $100m. To protect the idea providers' intellectual property, ideas are not seen by P&G but are reviewed by its partners National Endowment for Science, Technology and the Arts (NESTA), British Design Innovation and Oakland Innovation. Up to ten of the most promising ideas are given access to feedback, advice and up to £25000 in financing to develop the ideas into a stage at which they can demonstrate commercial viability. Up to five of the strongest applicants are then given the chance to present their finalized ideas to P&G which may decide to invest in the idea and sign contracts. If P&G doesn't invest the creator is free to take the proposition to other brands and or investors.

Virgin Earth Challenge is a science and technology prize to find a viable technology which will result in the net removal of anthropogenic, atmospheric greenhouse gases each year for at least ten years without countervailing harmful effects. The individual or group that is able to demonstrate a commercial viable design will be awarded $25 million, making the award the largest science and technology prize in history to be offered. The challenge will initially be open for five years with the judges including Richard Branson and Al Gore, meeting annually to determine whether a design has been submitted during the previous year that should win the prize.

Related posts:
Lego - Turning users into product developers
Threadless - Dressing the long tail in user design
Value network analysis and positioning

Monday, January 11, 2010

Aravind: How low-cost eye care can be world-class

Thulasiraj Ravilla, executive director of the Lions Aravind Institute of Community Ophthalmology, talks about the highly interesting business model of Aravind providing free eye surgery for the poor in India.



Tuesday, January 5, 2010

Using the crowd as a part of the business model

Crowdsourcing or mass collaboration has become popular words for using an external group of people as part of the value creation and value capturing process. Organizations have for a long time used groups of external participants for various contests and market research activities, what is new is the scale, speed and cost of conducting such and other activities.

Enabled by computers and the Internet a virtual crowd of people has the ability to access information and easily interact with organizations to help solving problems, contribute with information and ideas, suggest improved or new designs, comment or vote for new ideas, or test new products or services. Organizations at the same time have the ability to occasionally provide and seek for value in different crowds or integrate it as part of their business models.

Who are the people participating?
Using an external group of people as part of the value creation or value capturing process can take many different forms and the crowd may be big or small, and comprise of amateurs working in their spare time or professionals participating as part of their business model. It is often people that in one way or another are related to the organization or its value network such as customers or community stakeholders, but with the use of intermediary platforms, solutions to an organization's problem might come from people in completely different industries and technology areas.

Money is not important
People partake for different reasons in different activities but also for different reasons within the same activities. A common denominator for partakers is the pleasure and satisfaction to be involved and contribute, to solve challenges, especially when participators have a common vision with the organization. One example is when improving a product or service that the participator wants to use, not only providing value but also receiving value. In addition, recognition and status from the organization or other participants, when showing off creativity, problem solving skills or expertise is often argued highly important incentives for voluntary participation. Other non-financial incentives can be learning from doing, learning from others, and access to exclusive prototypes or versions.

Show me the money!
Organizations seeking help in the crowd often combine different non-financial and financial rewards. Getting an award for solving a problem, a cash bonus for generating a winning design, a price cut on the final product, invitation to exclusive events, gift cards or a royalty based on future product sales are common financial rewards for participation. InnoCentive, an intermediary platform connecting companies, academic institutions, public sector and non-profit organizations, rewards solution providers between $5000 and $1000000 for solving problems.

Some examples where organizations use the crowd to create and capture value:
  • Understand and stay relevant to customers; test new ideas, products and services, discover emerging market needs and trends in user behavior, test and assess brand perception and appeal of marketing material. Example: Nokia Concept Lounge
  • Funding of new ideas; use community to decide investment strategy for mutual funds, provide means for a crowd to make commitments for future products or services. Example: Sellaband
  • Find answers to complex problems not solvable internally; research and discovery and access expertise from other industries. Example: Goldcorp
  • Innovate faster and more profitable; using the crowd to rank and prioritize new ideas, detect challenges. Example: Spreadshirt
  • Improve current products and enhance customer experience; using power users with high demands, basic users with basic needs, non-users with no current needs, using the crowd to openly review products and services, allowing users to customize their products. Example: Lego Factory
  • Create the product or service itself; using user generated content as major part of a value proposition in the business model. Example: iStockPhoto
  • Market and distribute ideas and products; using social platforms and the fact that participation often creates a sense of ownership. Example: Business Model Generation Book
Questions before using the crowd
  • Will the expected output answer key business needs?
  • What will be the value proposition towards participants?
  • Will the organization be able to motivate and incentivize participation?
  • Are the tasks suitable for distributed activities?
  • Can the tasks be broken into small chunks?
  • Are there adequate resources and capabilities within the organization to manage the process?
  • Are there effective filters, such as the crowd itself that can effectively identify what is valuable and what is crap?
  • What will be the added costs and risks from the activity?
  • What would happen if other actors in the value network or competitors knew about or participated in the activity?
  • Will the organization be able to manage the costs and risks?
  • Will the business benefits exceed the added costs and risks?
  • Should the invitation be open or closed?
  • Can anyone participate or should there be criteria of approval?
  • What information should be provided and what should be kept secret?
  • Should the participants see each other’s ideas or contributions?
  • Should it be possible for participants to build on each other’s ideas?
  • How should own and participant's intellectual property rights be managed?