Tom Hulme on How to Visualize your Business Model

Tom is a Design Director at IDEO in London, where he uses the innovation and design process to develop new business opportunities. In these videos he presents a way, very similar to The Business Model Canvas, on how to visualize a business model including the elements of growth- and competitive strategy.

Related posts:
Alexander Osterwalders on the Business Model Canvas
The Evolution of the Business Model Concept

Charles Baden-Fuller on why business models are so important for business success

Professor Charles Baden-Fuller talks about the difference between value creation and value capture, robustness, sustainable competitive advantage today and tomorrow, and scalability.

In his recent article in Long Range Planning, Business Models as Models, Charles explores the question "Are Business Models useful?" where he points out that they act as various forms of model: "to provide means to describe and classify businesses; to operate as sites for scientific investigation; and to act as recipes for creative managers".

The Evolution of the Business Model Concept

Below is a second iteration representing the evolution of the business model concept, including graphical representations, significant publications and books on the subject. Thank you everyone for your input, comments and emails with additional models and publications.

Which business model concepts are you still missing? Which significant publications? Comment below or send feedback to anders@tbmdb.com

Thanks,
Anders

Version 2: